An increasing number of global brands are investing in micro-finance and subsistence farming projects in Africa. I'm slightly sceptical about motivation, but I guess every little helps.
Here is the campaign from pureDKNY:
MAC also seem to be in the game. All proceeds from the sale of the new lipstick and lip conditioner by Nicki Minaj will go towards (and I quote):
Is it just me, or does that sound rather ambiguous? I wonder just how much they will raise and just how they intend on utilising those funds. Again, call me a sceptic.
Here is the campaign from pureDKNY:
MAC also seem to be in the game. All proceeds from the sale of the new lipstick and lip conditioner by Nicki Minaj will go towards (and I quote):
"HELPING WOMEN, MEN AND KIDS EVERYWHERE AFFECTED BY HIV AND AIDS".
Is it just me, or does that sound rather ambiguous? I wonder just how much they will raise and just how they intend on utilising those funds. Again, call me a sceptic.
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